Case Study -
Digital Transformation and Brand Management of a Global Cosmetics Company 

Client Situation – Digital Content Management, Digital Experience and Engineering, Digital Accessibility Testing and Digital Quality Assurance

The growing pressures of competition and the imminent need to sustain the competitive edge made the client realize the imperative of reimagining its existing digital infrastructure framework. The digital core was aging and had to support over 7200 websites of more than 1000 brands. This had to be substituted with new technologies and operating models to untangle the complexities impacting critical day to day operations.

About Client - The client is a global leader in manufacturing and marketing cosmetic products such as skin care, makeup, fragrance, and hair care products. The products are sold in over 150 countries and territories principally through distribution channels, which consist primarily of upscale department stores, specialty multi-brand retailers, upscale perfumeries, pharmacies, salons, and spas. They also operate more than 1200 stores, and also sells products directly to consumers online in more than 30 countries.


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