Client Situation – Driving Vaccination Uptake among People with Diabetes Using Deep Analytics for a Global Pharma Major
The client was deeply concerned with the decline in sales of flu vaccines and lack of information among its target customers on the importance of getting vaccinated. They wanted to understand the factors impacting the adoption rate of vaccines and customer behavior around the flu season that could provide insights on how to drive compliance with WHO recommendations. They also wanted a predictive framework to forecast flu outbreaks through vaccination rates, weather data, demographics, and other information.
About Client - A major global biopharmaceutical company with manufacturing facilities in 36 countries that provides healthcare solutions to over 170 countries across the world.
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